almaza

Almaza, born in 1933, was well known as the number one Lebanese brewer. Moving the long way from producing 1,000beer bottles per hour in 1933 to 24,000 bottles per hour today, covering all Lebanon regions and various foreign countries. Moreover, almaza is the number one in Lebanese creative advertising campaigns, always coming with new creative ideas that impersonate the Lebanese citizen’s minds in a very smart way, and recently joined the media by their facebook page and twitter account and very well communicating their audience.

Furthermore, almaza plays it the well turned-out way by creating their unique advertisements with a minimal style in visual graphics including a very creative message, acting with brew bottles as a Lebanese multi-character which makes their experiences human marketing one, criticizing bad habits or facts in a funny way, advocating all national events, to be one of a kind advertising experience, with the slogan: “Hayda Jawna.. Hayda Nehna” which means “This is our atmosphere.. This is us” and the sub slogan: “Eshraba b mas2ouliye” which means “Drink it responsibility”. In addition, the advertisement they made for their 75^th anniversary, promoting the offer of the free bree mug with every 6 bottles by the slogan: “Ta Tenzakar w Ten3ad” which means “To Be Remembered, and Repeates” reamking the famous proverb that is so often used by Lebanese of all ages. Likewise, one of the campaigns with the society was the one made at the Lebanese parliament elections season, placing the Almaza bottles in every candidate supporters which was a total success and got huge positive feedbacks.

The social criticism campaigns moved Almaza’s advertisements to be an awareness campaign by dropping a valuable message in every advertisement, such the one about dawra’s highway traffic” 2awlkon 3aj2et el dawra bsababi?” which means “Do You Think That Dawra’s Traffic Is Because of Me?” and as well as “ Shou Bteghri’ which has double meaning. First being she’s talkative and the second being, it makes a lot of foam. In addition, the advocacy campaign of the elections of the seven wonders of the world which shocked the audience by the smart slogan: “mesh tale3 sawti.. 3ayto la jeita” which means I cannot scream.. Scream for Jeita. Another campaign made upon the historic win of Lebanon football team against Korea in world cup qualifications: “2-1 w kess el 3alam” which means “world cup” and “cheers in the Lebanese accent in the same time.

Another advertisement was “El Kouri Ma Bidayen” which means Korean cannot handle it. It shows in the occasion of the Asian qualification for the word cop, and Korea cant beat Lebanon. Finally, no one can forget the best Almaza advertisement made: “ Kel Lebnen M3ala2 Fiya” which means “ All Lebanon is Attached to it”. This is where we stop talking and give Almaza the full credit in keeping us surprised and interacted with their advertisements.

Modernity

Modernity is actually referred to a historical, political, or cultural idea of controlling nature through technology, science and rationalism. In fact, modernity doesn’t really have a specific date; historians have always debated about the actual time. Modernity reached its peak in the 19^th century when people started moving from rural areas to cities. Some of the most important changes in modernity were the technological and social changes but a concern of the cost of technology. We are spectators and the concept of spectatorship is mandatory to understand the modern idea noting that the spectator is the one who looks and the spectatorship is the “practice of looking”. This chapter describes the relationship between the gaze and the spectatorship. The gaze is what describes a perfect anxious state that comes with the awareness that one can be viewed. Photography is one of the most important tools to establish the difference between masculine and feminine or black and white. Male viewers mostly examined the paintings. Nude woman were posed as objects of a “male’s gaze”, they were considered as gazing at themselves in a mirrors with their bodies towards the spectators. Finally, one of the most important is in the cinema. Cinema plays a big role in the psychoanalytic film theory, it allows the person to be in a childlike state, allowing the spectators ego to own the bodies in the screen, it is basically a matter of the existing and the unconscious. 

visuallycorrect.blogspot.comnathalierizk.tumblr.com

tv on smartphones

There are 32 FM radio broadcast stations,  28 television broadcast stations , and 2,916,000 mobile telephones amount of  usage in Lebanon. Lebanon has recently been a witness to a boom in the telecommunication industry ranging from wired lines, to satellites, phones and radios. Therefore, Social Media is a main principles  to develop social media applications for phones.
Social media has changed the way we watch TV shows by allowing us to interact with other viewers in real time even when we are not watching the same screen. This concept, called “social TV” usually involves the use of social media platforms in order to achieve the following goals:  Promote a TV program or any other TV content and give an echo before, during and after the broadcasting, Enrich the experience of watching a TV program and bring interactivity, Extend TV coverage and conversations with viewers, Broaden the audience share and create an online community around a particular TV program, and Create more integration with advertisers and device (such as tablets or smartphones) companies. The development of social TV is a result of the spontaneous viewers’ behaviors but it is also due to marketing strategies adopted by TV channels.
Nowadays, all Lebanese television stations create there own applications on smartphone to keep people updated for the all news either political news or any other mews form. this progression in telecommunication increases the interaction between Lebanese people and Lebanese media. People are updated on every event is taking place, on any action that happens,etc... and moreover,  they are able to leave a comment and post there points of view.
in addition, due to this evolution, each Tv station subscribers follows all programs and commercials posted by the station and they are capable to re-watch the news, programs and series even commercials at anytime and any day they want to.
This info-graphic gives us a view about how Lebanese TV Channels are doing on social media. In terms of social media presence, it appears that MTV Lebanon has the highest number of Facebook Fans and Youtube subscribers, but that LBC is leading the way on Twitter. Concerning the share of voice, MTV Lebanon appears to be the most popular channel, being mentioned in almost 50% of the 3 811 relevant conversations that occurred between February and March 2013. LBC follows with 33% of the mentions (http://social4ce.com/blog/2013/04/12/why-lebanese-tv-channels-should-become-social/#sthash.MAPqNSMy.dpuf).
this fact leads to mobile data distributing companies to invest in television mobile applications, and work on services to allow to watch all televisions show online or repeated. for example Mobile Tv applictions produced by Touch company. the application basically allows you to watch live local and worldwide channels on your mobile, as well as watch Videos on Demand (http://blogbaladi.com/touch-mobile-tv/).

abstract is real

In 1984, B 018 was initiated by Naji Gebran who developed the concept of Musical Therapy.

Its name originated from a code number of Naji Gebran’s apartment, where the concept first was born. In 1993, the concept was moved to a warehouse in an industrial sector of Beirut.

The unusual music and eccentric atmosphere are the signature of the B 018 concept and it became THE night scene in Beirut.

Finally, in 1998, the B 018 concept moved to its present location at the Quarantaine and gave a visual 

dimension to its concept through the architecture of Bernard Khoury.

The project is built below ground. Its façade is pressed into the ground to avoid the over exposure of a mass that could act as a rhetorical monument. The building is embedded in a circular concrete disc slightly above tarmac level. At rest, it is almost invisible. It comes to life in the late hours of the night when its articulated heavy metal roof structure retracts hydraulically. The opening of the roof exposes the club to the world above and reveals the cityscape as an urban backdrop to the patrons below. Its closing translates a voluntary disappearance, a gesture of recess. The building is encircled by concrete and tarmac rings.  The automobiles' circular travel around the club and the concentric parking spots frame the building in a carousel formation. At night, the continuous motion of the visitors' cars animates the parking and becomes an integral element of the club's scenario. The entrance is located at the south end of the low-lying metal construction where a staircase leads to two concessive "airlock" spaces manned by scowling bouncers. Strewn across the concrete pavement floor of the underground hall, the sofas with collapsible backs serve as elevated dancing surfaces that stage the performers.

The party starts with the street lights and ends with sunrise. The opening hours are from 1:00 a.m. to 7:00 a.m. which is the totally opposite of any other nightclubs. The time is perfectly  chosen to make people see and live the purpose of B 018: the highlight of the night is the incredible retractable roof which gives a night-time view of the stars and city lights. 

free style

Western-style graffiti appeared infrequently as of the mid-1990s. It was not until 2005 that a new scene emerged, taking on the task to create a uniquely Lebanese style of this art form. In Beirut, the walls of the city carry the scars of war. They are abandoned and covered with propaganda posters and redecorated with tags, logos and graffiti. Investigation on this developing street culture.

In the middle of 1990s till 2005, graffiti was rejected in Lebanon. Posters and illustrations made for civil war and politics issues. At that time, the Lebanese government did not have a written law to ban graffiti art. For example, the Quarintina and the Saida highway were full of graffiti art which was said to be drawn by rebels and outlaws. In addition, Graffiti artists in that time were too accompanied with the situation at hand which consisted of the war and and the mantillas. That portrayed graffiti as a rebellious mean of vandalisim.

On the other hand, when the organization of the White Wall in Beirut started portraying the graffiti drawing on the wall as art, the subsequent idea of graffiti started sinking in to the old Lebanese ideology. Furthermore, an issue was raised in order to understand how it is possible to bring and outdoor and accessible art to indoor space like Beirut Art Center without betraying the art. That gave more importance to the art in graffiti rather than the negativity portrayed by the naked eye and the stone aged ideology of out ancestors.

Moreover, when graffiti was fully acceptable, television commercials and billboards were bombarded with graffiti on almost every highway of Lebanon. For example, Rami Mouallem is a product of graffiti's recent commercialization. He done advertisements for Coca-Cola, Stolichnaya, Nokia, Addidas, Quicksilver and many more. He also states that graffiti is a very creative way of advertising a product. In the late 2000 companies in Lebanon were more interested in using graffiti to advertise their products as they can deliver their message across in a fast way as it is eye-catching and attractive. In addition, it is a new scene in Beirut which makes graffiti more and more acceptable.

In conclusion, the negative demonstration of graffiti in the 1990 till the late 2000 has lowered the standards of what graffiti art can become. As the times moved on and graffiti artisits got out of the political situation that they were submerged them in, they started thinking out of the box their for the abstarct and organic ideas that are shown in several commercials. Graffiti has become the art of commercial and not the rebellious thought from the outside.

Daily Friend.

Daily Friend.

There are various things that Lebanon is known by, but when it comes to Lebanese traffic all over Lebanon, 
the only proper sentence to say is welcome to Lebanon. Meet our daily friend, the highway traffic jam.

Welcome to the new and improved driving lessons on Lebanon’s highway. The instructions are as follows, park the car, turn it off, increase the volume of music and wait until it is your turn to pass. The traffic jam for example is due to a hole in the ground that was caused by a broken water pipe. After several cars became the victim of the massive hole in the ground, it was time to be fixed. However, instead of fixing the pipe, this paralyzing traffic jam was the mere result.

Furthermore, broken pipes are considered rare compared to the accidents that happen regularly on Lebanon’s highway.Whether it is drunk driving, speeding, or a mechanical malfunction, it all happens so fast. Accidents are one of the preliminary reasons to traffic jams. Not only because some accidents are actually in the middle of the road and are waiting for the fire department to help move what is left intact with the car, but also because people are curious enough to want to lend a hand which eventually everyone parks their car in the middle of the highway and leaves it to help the red cross. If that was not enough, the people who had not left their cars to be of great help would slow down to 10 kilometers per hour in order to take a picture and post it on Facebook.

In addition to accidents and construction sites in the highway in bright daylight, there is the inevitable winter which comes baring gifts known as rain. When winter comes and rain comes with it, Lebanon’s highway gets three-quarters submerged in water causing the diminutive cars to come across a difficulty as well as hefty cars at some point. However only the humongous six wheels and above trucks can survive the torturous rain. In addition to the rain, there is the fog, the hale, and the snow that causes cars to play bowling as the sled down the highway.

On the other hand, the sarcastic solution is  the switch between some bridges into highways. For example, the removal of the Jal El-Deeb bridge. It was the talk of the town when people needed three to four hours to reach their destination. Moreover, during the removal, the clean up, and complete the highway as planned , the traffic was exactly the same and even worse.

In addition, Lebanese broadcasting corporation international (LBCI) creates a mobile application "Kif El Sei". An application provides to who downloaded the situation of the roads in Lebanon using comments and pictures uploaded by users.  

This two picture shows how the application works. Each user report what he notices along the road on which he is driving. Seven fix, and unchangeable marks and one button allows  users to add  their own word.
The green button means there is no traffic at all. The orange one tells there is a bit traffic but cars are running slowly. The red mark signifies that there is a traffic. Finally the red button with a a line expresses that the road is closed, cars are turned off, and there no possibility to passon this road. 
Then three other buttons are simultaneous attention works on the road, accident and a fire.

In the end, with all attempts in resolving the various issues concerning the traffic jams, it will always be an epic fail. The construction sites, the accidents, the weather and the sarcastic solution are the mere variables of the traffic in Lebanon. Therefore, our daily friend will always exist among us. Welcome to Lebanon.