Tuesday, October 29, 2013

tv on smartphones


There are 32 FM radio broadcast stations,  28 television broadcast stations , and 2,916,000 mobile telephones amount of  usage in Lebanon. Lebanon has recently been a witness to a boom in the telecommunication industry ranging from wired lines, to satellites, phones and radios. Therefore, Social Media is a main principles  to develop social media applications for phones.
Social media has changed the way we watch TV shows by allowing us to interact with other viewers in real time even when we are not watching the same screen. This concept, called “social TV” usually involves the use of social media platforms in order to achieve the following goals:  Promote a TV program or any other TV content and give an echo before, during and after the broadcasting, Enrich the experience of watching a TV program and bring interactivity, Extend TV coverage and conversations with viewers, Broaden the audience share and create an online community around a particular TV program, and Create more integration with advertisers and device (such as tablets or smartphones) companies. The development of social TV is a result of the spontaneous viewers’ behaviors but it is also due to marketing strategies adopted by TV channels.
Nowadays, all Lebanese television stations create there own applications on smartphone to keep people updated for the all news either political news or any other mews form. this progression in telecommunication increases the interaction between Lebanese people and Lebanese media. People are updated on every event is taking place, on any action that happens,etc... and moreover,  they are able to leave a comment and post there points of view.
in addition, due to this evolution, each Tv station subscribers follows all programs and commercials posted by the station and they are capable to re-watch the news, programs and series even commercials at anytime and any day they want to.
This info-graphic gives us a view about how Lebanese TV Channels are doing on social media. In terms of social media presence, it appears that MTV Lebanon has the highest number of Facebook Fans and Youtube subscribers, but that LBC is leading the way on Twitter. Concerning the share of voice, MTV Lebanon appears to be the most popular channel, being mentioned in almost 50% of the 3 811 relevant conversations that occurred between February and March 2013. LBC follows with 33% of the mentions (http://social4ce.com/blog/2013/04/12/why-lebanese-tv-channels-should-become-social/#sthash.MAPqNSMy.dpuf).
this fact leads to mobile data distributing companies to invest in television mobile applications, and work on services to allow to watch all televisions show online or repeated. for example Mobile Tv applictions produced by Touch company. the application basically allows you to watch live local and worldwide channels on your mobile, as well as watch Videos on Demand (http://blogbaladi.com/touch-mobile-tv/).

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