almaza

Almaza, born in 1933, was well known as the number one Lebanese brewer. Moving the long way from producing 1,000beer bottles per hour in 1933 to 24,000 bottles per hour today, covering all Lebanon regions and various foreign countries. Moreover, almaza is the number one in Lebanese creative advertising campaigns, always coming with new creative ideas that impersonate the Lebanese citizen’s minds in a very smart way, and recently joined the media by their facebook page and twitter account and very well communicating their audience.

Furthermore, almaza plays it the well turned-out way by creating their unique advertisements with a minimal style in visual graphics including a very creative message, acting with brew bottles as a Lebanese multi-character which makes their experiences human marketing one, criticizing bad habits or facts in a funny way, advocating all national events, to be one of a kind advertising experience, with the slogan: “Hayda Jawna.. Hayda Nehna” which means “This is our atmosphere.. This is us” and the sub slogan: “Eshraba b mas2ouliye” which means “Drink it responsibility”. In addition, the advertisement they made for their 75^th anniversary, promoting the offer of the free bree mug with every 6 bottles by the slogan: “Ta Tenzakar w Ten3ad” which means “To Be Remembered, and Repeates” reamking the famous proverb that is so often used by Lebanese of all ages. Likewise, one of the campaigns with the society was the one made at the Lebanese parliament elections season, placing the Almaza bottles in every candidate supporters which was a total success and got huge positive feedbacks.

The social criticism campaigns moved Almaza’s advertisements to be an awareness campaign by dropping a valuable message in every advertisement, such the one about dawra’s highway traffic” 2awlkon 3aj2et el dawra bsababi?” which means “Do You Think That Dawra’s Traffic Is Because of Me?” and as well as “ Shou Bteghri’ which has double meaning. First being she’s talkative and the second being, it makes a lot of foam. In addition, the advocacy campaign of the elections of the seven wonders of the world which shocked the audience by the smart slogan: “mesh tale3 sawti.. 3ayto la jeita” which means I cannot scream.. Scream for Jeita. Another campaign made upon the historic win of Lebanon football team against Korea in world cup qualifications: “2-1 w kess el 3alam” which means “world cup” and “cheers in the Lebanese accent in the same time.

Another advertisement was “El Kouri Ma Bidayen” which means Korean cannot handle it. It shows in the occasion of the Asian qualification for the word cop, and Korea cant beat Lebanon. Finally, no one can forget the best Almaza advertisement made: “ Kel Lebnen M3ala2 Fiya” which means “ All Lebanon is Attached to it”. This is where we stop talking and give Almaza the full credit in keeping us surprised and interacted with their advertisements.